Beginning November 2nd, phones will be ringing across the Iowa City Community School District, as a comprehensive survey of patron opinion will begin.
ICCSD officials said the survey of 400 households will provide insight into what residents think about the district’s strengths, challenges, and priorities.
“This survey will give us an outstanding opportunity to hear from a cross-section of our patrons their opinions about our performance, and what our priorities should be for the future,” said Lane Plugge, Superintendent. “We’ll hear from all geographic parts of the district.”
The 10- to 15-minute survey will touch on a wide variety of topics, and will include “pick one”-type questions, along with opportunities for residents to share their comments.
The survey was designed by Patron Insight, Inc., a Kansas City-based market research organization that has worked with schools across the Midwest on similar research since 1992.
The phone calling will be done by Kansas City-based Market Research Associates, a firm that uses only locally based, professional researchers. Participants will be selected at random, and all responses will be kept completely confidential.
In general, calls will be placed between 7 and 9 p.m. on weekdays, and noon to 6 p.m. on Saturdays and Sundays. While there may be some variation on those times, no calls will take place during the traditional dinner hour. The caller ID may show “Market Research Associates” or it may simply show an 816 or 913 area code, because the company uses calling facilities in both Missouri and Kansas.
In addition to a phone survey, the district will next make available on-line surveys. Any constituent may complete the on-line survey, which will be made available from the district’s website here.
The phone survey process will take about two weeks to complete, and ICCSD officials are asking patrons to listen for their phones to ring and to keep an eye out for their email invitation to the online survey.
“We really want to hear from you,” said Dr. Plugge. “So, if you get a phone call on this survey, please participate, and please let us know what you think.” |